What is the role of a charter broker, and how can having such a professional in your corner help maximize your charter income strategy? Earning enough charter income to cover most or all of your yachts expenses really depends on one thing – booking enough charters!
A good charter broker is the essential liaison between you, the charter boat owner, and your charter customers. With so many charter yachts to choose from, potential charter customers rely on charter brokers to match them with the boats and itineraries they are looking for. From your end, your charter broker will be instrumental in finding the best clients for your yacht. Think of him or her as the ultimate match-maker!
The yacht broker is there to guarantee that there are no surprises when your charter income clients come aboard. He or she, along with your yacht manager, will ensure that the yacht is detailed, properly stocked, and any specialty items, or specific water toys requested are all on-board and in proper working order.
Yacht brokers also have very specific knowledge of well-known charter destinations, and they will be instrumental in recommending things to do in a given area, that most “ordinary” tourists would never have access to. Charter brokers must have this kind of detailed knowledge and expertise, in fact, their professional careers depend on it!
Other Responsibilities of a Charter Broker
While a charter broker has expert knowledge of charter destinations, budgets, and itineraries, he or she is so much more than a mere travel agent. Charter brokers are professionals that go through extensive training. They must be aware of maritime law, understand contracts, and logistics, all so that the charter experience is smooth and seamless for the yacht owner as well as your guests.
Should your charter guests need any assistance that your captain cannot provide during the course of the charter, your charter broker is there to help!
Basically, the charter broker provides potential charter clients, with peace of mind!
When it Comes Time to Sell
Your charter broker can also be instrumental in working with your yacht broker and the rest of your yacht management team when it comes time to sell your boat. Together they will make sure your yacht is clean, her engines and other systems are all running at 100%, and that she is getting the exposure through charters that will help her to sell quickly!
Operating a motor yacht can be costly. Putting your boat in Charter can earn income, and defray some of the costs of ownership. On Demand Yachting from FYM can show you how. If you would like to learn more, or if you have any questions or comments about this blog post, do not hesitate to contact our Yacht Management specialists, or call us at (954) 900-9968.